The '#Idontbuyit' campaign calls out the forces that drive hyper-consumption and exposes the marketing techniques that are harmful to young people and the planet.
Consuming less and focusing on what makes us happy are critical in combating climate change and boosting wellbeing. Global Action Plan created the #Idontbuyit workshop to help show students how much advertising they are exposed to and how society's consumerist behaviour not only has a negative impact on the environment but also our wellbeing.
#Idontbuyit aims to support young people to challenge the pressure to consume, and set their own vision for what a happier, more sustainable future might look like.
This resource helps support the below Sustainable Development Goals (SDGs).
For more information on the full set of SDGs, please see our Frequently Asked Questions page.
Strengthen the means of implementation and revitalize the global partnership for sustainable development.
Ensure that the institutions who govern peace and justice are reliable and work to unite us.
Protect, restore and promote sustainable use of terrestrial ecosystem, reverse land degradation, and halt biodiversity loss.
Conserve and sustainably use the oceans, seas and marine resources for sustainable development.
Take urgent action to combat climate change by regulating emissions and promoting developments in renewable energy.
Establish sustainable consumption and production patterns.
Reduce income inequality within and among countries.
Create sustained economic growth by encouraging entrepreneurship
Provide the access to clean and affordable electricity for all people.
Ensure availability and sustainable management of water and sanitation for all.
Ensure healthy lives and promote well-being for all at all ages.
Eradicate poverty and create a world where anyone can afford to meet their basic human needs.
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